TNA Receives Four Awards at the African Cristal Festival
TNA/DDB Egypt won four awards at the African Cristal Festival ceremony: One Gold as per category for their work for Eva Pharma ('Golden Pack') and also One Silver in the Film. As well as the National Bank of Egypt ('You Don't Belong Here' campaign) got Two Silver Awards.
Eva Pharma - The golden pack campaign consists of 2 ads; the Lamb and the Duck. The campaign objective was to announce Virecta golden pack to the Egyptian market and stress on its health benefits that it improves the sexual performance. The campaign theme ”اشتم اشتم... ما هو ده تمامك"or “Become the lion you once were “
The National Bank of Egypt – SME campaign consists of 8 ads; Pizzeria, Tailor, Laundry Shop, etc… The campaign objective was to call all the fresh graduates with university, high school and 2-year institute degrees, as well as proficient professionals and craftsmen capable of managing small enterprises, owners of existing small and handicraft enterprises who are willing to enlarge and develop their business activities; NBE helps give them loans that fit each small business criteria. The campaign theme "مكانك مش هنا... “ or “You don't belong here”. It was one of the most successful campaigns in Ramadan 2012.
It is worth to mention that TNA has also won AME International Award for the World's Most Effective Advertising, for their work for National Bank of Egypt - SME Campaign and three other awards at the MENA Cristal Awards ceremony. One Gold (Cristal) in the Film category for their work for National Bank of Egypt ('You Don't Belong Here' campaign), as well as a Bronze (Emerald) in the Film category for their work for Eva Pharma ('Golden Pack'), which also won one Silver (Cristal) in the new category of Arabic Culture.
The African Cristal will stand as the first “Summit for Media & Communication” dedicated to the African continent. This event will aim to bring together the entire media & communication industry to network and to promote regional culture through dedicated competitions, conferences and debates.
Congratulations TNA/DDB Egypt Team!
Check Eva Pharma TVCs @