The African Cristal Festival held in Marrakech, Morocco where the greatest African & International industry experts gathered from September 22nd to September 23rd, 2016. The Academy receives an award in the Film category. The Academy receives SILVER for Super Tiger campaign.
Super Tiger campaign objective is to announce new 5 pound Tiger pack into the market. The Academy used the humor appeal to deliver their message to the customers.
This campaign theme is “ سوبر حجم ... سوبر سيطرة “ in continuation to the main theme “تايجر وسيطر” — “Eat Tiger and Monopolize”.
The campaign consists of TVC and digital. The TVC features a Rabbit named Kawthar, eating Tiger and she is taking control.
Check African Cristal Awards 2016 FILM CRISTAL