TNA launches Etisalat latest campaign. One of the toughest aspects of building a successful brand is building an emotional connection with consumers to deliver the emotional branding concept of “Imagine Tomorrow” campaign.
The campaign objective is to announce a new tariffs for all the bundles and packages whether the user in on Mongez, 7ekaya, bill, conncet, etc.., all are with same benefits. TNA used the humor appeal to deliver its message. The campaign theme is
”الكل متظبط مع أحدث شبكة فى مصر”
The TVC features the bad scenario of inequality, if the benefits weren’t the same for all bandles and packages, people will be disappointed. That’s why Etisalat’s concept is the Equality for all its customers.
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