Tarek Nour Sudana Launched a campaign for Al Wadi Milk.The main aim of the campaign is to communicate that Al Wadi Milk is now available in Sudan. Three TV copies and 3 radio ads were produced.  One 64’’ jingle and two 30’’ TV copies portray how people can drink Al Wadi Milk at any time and any place. The radio ads were also one 64’’ ad and two 30” cut downs.

Outdoor coverage included forty four, 4 X 3 locations in Sudan of which; thirty four out door ads were located in great Khartoum, and ten in Madni Street.

Truck branding, posters, flags and danglers were also included in the campaign to increase brand exposure and brand awareness.

The TV copies will be aired on Sudan TV and Blue Nile TV from September 7th to September 19th and the radio ads will be aired from September 8th on Mango 96, FM100, Omdurman, Arabeea and Radio States.