DDB launched a new campaign for BNP Paribas on the 18 of Ramadan. The campaign consisted of three TV Copies for BNP’s main banking services: Loans, Credit Cards and Savings.
 
The creative concept for the campaign was inspired from the famous TV show "Man Sayarbah el million" (who wants to be a millionaire Middle East version) which was presented by George Kerdahy.

The BNP Paribas services are presented as the perfect choice in the ads for; buying a car (loan), shopping (credit cards) or keeping your savings. In each ad the main character gets stuck with a problem with four possible solutions. However, the character simply uses the “call a friend” or “ask the audience” option, which always leads him to “BNP Paribas!!”