TNA launched a new campaign for White whale Appliances owned by El Shark for Electronics.  White Whale is an internationally renowned brand produced locally in Egypt.

The campaign consists of one TV copy for the refrigerators from a previous campaign along with a new TVC for the white whale washing machines. The TV copies highlight the benefits of the White Whale refrigerators and the White Whale washing machines and a simple, way. The new copy was executed using the same music from the refrigerator ad to show consistency. It shows the clothes being washed dancing inside the washing machine.