After a long period of tranquility, Johnson & Johnson’s makes a comeback through a new campaign by DDB for Johnson’s moisturizing cream new variant.  The multi purpose cream with aloe and cucumber hits the market at the end of Ramadan to continue throughout the fourth quarter of 2009 along with the other packs.

The campaign highlights the product’s qualities which include ultimate moisturizing and extreme absorption and exploit that the cream doesn’t cause stickiness like other types.

The TV copies used in the campaign included the 30 second slot shot last year, along with a 10 second cut down with a brand new product window at the end to focus on the newly launched variant as well as add freshness to the ad once again

The campaign ran during the last four days of Ramadan on both ETV and Al Kahera Wal Nas. A second wave will be coming up next to capitalize on the success of the first wave.