DDB launched a radio campaign for On the Run promoting the different types of coffee available at the convenience stores. The Campaign entitled “Best Coffee for the road” consists of more than four different copies.

The copies are based on lively, dynamic interpretations of everyday situation such as; relationships, studying and presentations, in a humorous way, ending with a direct aggressive message.  This was a challenge to the DDB team as the previous On the Run ads were usually based on light jingles.

The voice over for the campaign was done by Akram El Sharkawy. It has been aired starting from October on Nile FM and will continue throughout November.