DDB launched a new outdoor branding campaign for Orient paints in November. The slogan for the campaign is ‘الي جربها حبها’; which means that whoever tries orient will fall in love with it.

Three different copies were produced and installed by Ad-Venture Outdoors and Events. The ads are based on the splash effect of the paint as it is poured out of the orient pack. Each ad portrays a different color of paint; green, yellow and pink and shows how it can give life and radiance to anything (leaf, fish and butterfly).

The campaign will continue for two more months.