For the past couple of months DDB has been working on a new campaign for Amer Group to introduce Papa Porto to the public and they finally launched it  in November. Papa Porto is a new extremely friendly and fun character that all the young children will love to play with!

One radio copy, outdoor and prints ads were the campaign vehicles. The main aim of the copies is to announce the first appearance of Papa Porto in Porto Sokhna on the second day of Eid Al Adha.  Papa Porto will afterwards appear on a regular basis at all the Porto locations (Porto Soknha, Porto Marina..etc) bringing along all the fun,  to create a buzz and hype all year round.