After Papa Porto‘s first appearance in Porto Sokhna in Eid, Papa Porto will now appear again at the Papa Porto Winter Camp during the mid year vacation! Papa Porto’s winter camp will be in Porto Sokhna, Meeting Point Mall in the 5th Settlement, Meeting Point Mall in 6th of October and Nile City. The winter camp will be a place for kids to enjoy their mid year vacation at, through participating in sports, arts and crafts as well as family competitions.

DDB Launched One radio copy for the Winter camp Campaign, currently being aired on Nogoum FM.  An outdoor copy celebrating Christmas and New Year was included, as well as press ads greeting and inviting children to the camp and providing them with the camp’s schedule. Invitations were also designed to invite kids and their families to attend the winter camp.