Nour Badie launches Tiger “Ekbar w Saytar” campaign for Egypt Foods. The campaign objective is to carry on the concept of ‘’Ekbar w Saytar”- “Grow up and monopolize” and taking it to the next level.
The campaign consists of 3 TV copies, print and Outdoor. The TV copies are the Beach, the Balcony, and the Stairs. TVCs feature kids, teenagers and adults. Teenagers who used to eat Tiger are now grownups. Whenever they see an adult acting as a kid and having a nameless chips package beside him, the teenager offers him Tiger. So that he grows up just like them. Unintentionally, adults were put in these childish setting in which they act as kids who are in need to grow up; thus Tiger grownups advice them with Tiger. Shooting took place in Cairo and Ain El Sokhna.
The creative team was Creative Director Ahmed Mokhtar and Copy Writer Yasmine Emad. The Group Strategist was Mohamed Abdullatif. The art team was Art Director Sherif Mounir, Graphic Designer Shereef Mansour. The storyboard was done by Creative Group Head and Visualizer Ahmed Yousry.
The production was done by TNP; Producer Mahmoud Khattab, Production Manager Mohamed Sayed, D.O.P Ahmed El Morsy, and Director Ahmed El Gendi.
The post production was done by TNP; Senior Editor Mohamed Media, Chief Editor Tarek Rashed, 3D artist Diaa Abdel Hamid, Senior Sound Engineer George Shalaby, Sound Engineer Sam Isaac, Video Archive Amr Hassan, all under the supervision of The Kitchen GM Ahmed Said.
Under the supervision of Nour Badie agency; Managing Director Ahmed Tarek and Business Development Manager Shereen Khalifa.
Watch Tiger TVCs @ http://youtu.be/rmI9AEzxzdA