MG5 Launch – October 2020

Navigating the hustle and bustle of Egypt’s crowded streets is never an easy feat, making cars one of the Egyptians’ most essential bought also sought-after commodities. But with the price tags luxury cars carry these days, MG’s initiative “Easy to buy, hard to believe what it is” sought to alter the narrative — promoting cars that are both affordable and luxurious. This humorous ad revolves around a group of friends speculating how their cohort Abdelrahman was able to afford the new MG5 with all its extravagant features. Speculation, and ensuring banter, turns to how exactly Abdelrahman came across the money to bankroll his new lavish lifestyle. The message in the end, however, is clear: buying a car is no longer a distant dream but an achievable feat — no matter how you pay for it.