Our Work

The opening scene in this humorous Ramadan ad by Lipton is of a family seated around a dining table, just having finished a hearty Ramadan iftar meal. The father begins to ask the mother to make some Lipton tea, but instead his speech starts to lag, and the same thing happens to the entire family! A beat begins to accompany the family’s stuttering, turning it into a catchy song.

In this beautiful, heartwarming ad from the National Bank of Egypt (NBE), the bank reminds us, on its 125th anniversary, that something beautiful connects us all together. The ad takes us through a series of moving scenes—families having a meal together, a father walking his daughter to school, women in rural areas carrying large tubs of laundry on their head, fisherman helping one another pull out large nets full of fish, and countless other touching images—threaded together by a song that tugs at the heartstrings.

This joyful ad by the Magdi Yacoub Heart Foundation celebrates the innocence and pure-hearted nature of children, and their ability to bring a smile to anyone’s face, no matter what they’re going through.

In this highly educational ad by the National Bank of Egypt (NBE), the audience is shown a vast field scattered with various inventions that have changed the course of human history; however, one of these inventions remains the single most significant achievement: the invention of the lightbulb. Despite the radical changes and endless benefits this invention has brought to humankind, our ceaseless pursuit of an endless supply of energy has cost us our planet. The audience is then shown a series of heartbreaking images of the pollution and damage wrought on Earth due to our pursuit of non-renewable energy. But this is all about to change: NBE has incorporated clean energy into its strategy and plans to fund climate change-related projects in order to help Egypt achieve its 2035 goal of clean energy comprising 42% of the country’s total energy.

The climate crisis is reaching a boiling point—quite literally. In this inspiring ad by OCI—a leading global producer and distributor of hydrogen-based products, such as low carbon fertilizers, fuels, and feedstock—the audience’s attention is brought to the dire state of the planet through a series of shots of shocking natural disasters. Change needs to happen now, the narrator warns. Launched at the Egypt-hosted COP27, the “Egypt Green Hydrogen” project will revolutionize the green energy industry. The project is being produced by Fertiglobe, an ADNOC and OCI company, and supported by several national and global institutions, and is set to put Egypt—and Africa—in the lead as the world's global green energy pioneer.

In this thought-provoking ad by the Magdi Yacoub Foundation, the audience is shown various shots of lone one Egyptian Pound coins: collecting dust behind a bed, hidden among sewing supplies, forgotten in pockets and jars crammed with miscellaneous objects. While loose change may not be of any significance to the average citizen, it could make a tangible difference in someone’s life when donated to the Magdi Yacoub Heart Foundation, the narrator reminds us.

This hilarious ad by Mobil features Mobil’s reward points system app “Mobilawy,” which awards you points whenever you fuel your car with Mobil Super Plus 95 or change your car oil. In a comedic sequence of scenes, the narrator shows the audience the myriad things you can do with gifts you win with Mobilawy, which include wearing, squeezing, tossing, chopping up the gift, and much more! Your gift is all yours to do with as you please.

This ad by La Poire for Al-Moulid el-Nabaway, which is commonly celebrated with lots of traditional sweet treats, is a visual feast for the eyes. Accompanied by a catchy beat, the ad features a mouthwatering behind-the-scenes of the making of traditional Moulid sweets. Colorful clips of delicious-looking roasted nuts and streams of sticky honey and cream make this ad an aesthetically pleasing treat for the senses.

This colorful and light-hearted ad by Zain Sudan features a man against various backdrops and among different groups of people, as a narrator explains that with Zain Share, you get to share your units with five other people. Will he share them with his favorite aunt, his boss, his intimidating in-laws, his cool bandmates, the local jockey team, or a diverse mix of all these different groups?

In this humorous ad by ValU, Egypt’s leading “Buy now, pay later” solution, the narrator interrupts a family birthday celebration to ask them if they’re planning to catch Black Friday sales. In unison, the family responds with a resounding “no” and proceeds to make a series of increasingly outrageous claims to prove how serious they are about not going, each of which hilariously comes true. ValU’s 30% Black Friday cashback offer, however, eventually proves to be too tempting to resist!

In this delightfully quirky and funny ad from the National Bank of Egypt (NBE), a customer is checking into a quaint hotel when an ad from the bank plays on the lobby television. NBE is advertising a new promotion: Spend EGP 1,000 with your credit card to enter a draw for EGP 100,000! Everyone at the hotel, from the concierge to a nearby handyman, perk up with interest.

This hilarious ad from NBE uses humor to drive home a serious anti-phishing message. The viewer is shown a series of still shots of a young woman named Hanna, who is out and about living her best life

Ibrahim, the subject of NBE’s anti-phishing campaign ad, is a recent retiree who is determined to spend his money on activities he’s always wanted to try. We’re shown shots of a gleeful Ibrahim on a motorcycle, playing fetch with

In this quirky ad from NBE, we’re told the story of a company called Passion Tomatoes and its highly-ambitious CEO. Viewers watch as this tomato product factory with humble beginnings starts to flourish into a large corporation.

This heart-wrenching ad by El Demerdash Hospital opens to a flurry of activity: A man frantically calls an ambulance for a barely conscious person lying on the ground, an elderly man rushes his young granddaughter with congenital heart disease to a hospital

This joyous and uplifting ad by Wesal features a series of bright, cheery scenes overlaid with a wonderfully catchy song. Viewers are given a glimpse into the lively city of Wesal

This thought-provoking ad by Ahl Masr Foundation opens with a devastating building fire. Victims are rushed to an ambulance, while onlookers fret over their fate. During emergencies,

This heartwarming ad, overlaid with an inspiring song about hope, depicts one young girl’s

In this hilarious ad from ValU, Egypt’s leading “Buy now, pay later” solution, beloved Egyptian rapper Wegz argues with several different versions of himself,

This beautifully-shot ad by the Magdi Yacoub Heart Foundations opens with a grainy shot of four young children flying a kite. A smiling woman appears and leads one of the boys to a car, where a man is standing,

This inspiring ad from the National Bank of Egypt (NBE) celebrates the selfless acts of everyday Egyptian heroes: Dr. Mohamed Mashally, the “Doctor of the Poor” who refused to charge patients who couldn’t

This delightfully quirky ad reminds viewers that there’s never a bad time to eat sweets from La Poire. Whether you’re celebrating a promotion, in the middle of a bad breakup, have just won a championship, or have been ditched by your friends

In this hilarious ad from MG Motor Egypt, a man hands his elegantly-dressed mother and her friend the keys to her new MG HS SUV. The mother, her friend, and a young lady with a dog in the backseat drive off jubilantly. A nearby neighbor asks the son about his mother’s new MG.

The Africa Cup of Nations is on the line, and every single Egyptian wants to guarantee Egypt’s 8th win—no matter what it takes. In this hilarious ad by telecommunications company Orange, Egyptian football player Ahmed Hegazy is greeted enthusiastically by the ticket inspector at the cinema before being told, in a regrettable tone, that he cannot let him in to see the movie because it’s late at night.

When it comes to football, Egyptians will do whatever it takes to make sure their team wins. Whatever it takes. In another witty ad by telecommunications company Orange, Egyptian football player Ahmed Fattouh is seated at a restaurant with friends when a waiter comes over with their order of fries.

It’s the African Cup of Nations, and Egyptians will do anything to secure an 8th win. In this humorous ad, Egyptian football player Mahmoud Hamdy (also known as “El-Wensh”) is prevented by a garage attendant from riding home on his motorcycle. He claims that he could potentially risk injuring his back and there were important matches coming up. El-Wensh incredulously asks him how he’s supposed to get back home then. A couple passing by immediately offer to give him a ride home and insist he’s on their way.

In this fittingly stunning ad, viewers are introduced to the prestigious Obelisque Design Award, a competition that aims to celebrate the emerging, brilliant minds of the design world.

This admirable ad by the National Bank of Egypt (NBE) takes us through the bank’s inspiring measures to provide inclusive banking services, especially for the differently-abled. Being the “People’s Bank,” NBE strives to accommodate each and every customer’s needs, no matter how varied.

In this hilarious ad by MG Motor, a pair of friends watch another friend’s MG5 receive a maintenance check.

In this tear-jerking ad, soon-to-be-father Hossam excitedly rushes down a hospital corridor, a bunch of blue and white balloons trailing behind him.

Abla Fahita, Egypt’s favorite puppet, is back again in yet another hilarious ad for Le Marché, the Middle East and Africa’s first and largest furniture exhibition.

In this charming ad by ValU, Egypt’s leading “Buy now, pay later” solution, a group of people is presented with wonderful gifts from their loved ones

Catchy beats and lyrics take center stage in this visually-appealing ad by ValU Ma3ak, a sub-brand from Egypt’s leading “Buy now, pay later” solution that targets youth ages 18-21.

In this endearing ad by the National Bank of Egypt (NBE), a young man goes around treating himself and his loved ones to gifts.

In this hilarious ad, Abla Fahita, Egypt’s favorite puppet, asks Zizi, her virtual assistant, to remind her daughter to sleep in her father’s coffin as her bed needs fixing.

In this witty ad, Abla Fahita, Egypt’s most beloved puppet, complains about her broken sofa and asks Zizi, her virtual assistant, to call a carpenter to come fix it.

Abla Fahita, Egypt’s favorite puppet, delivers her trademark witty humor in this ad for Le Marché, the Middle East and Africa’s first and largest furniture exhibition.

In this humorous ad, Abla Fahita, Egypt’s most beloved puppet, discusses with her virtual assistant, Zizi, her social obligations and which event is more important to attend

Have you ever felt stuck on repeat? Caught in a cycle of monotony? Hyde Park – New Cairo, in their latest ad, are here to remind us that other possibilities exist.

Ever wondered what it would be like if the bank could come to you? In this light-hearted ad, the National Bank of Egypt presents the safety and convenience of Egypt’s and the Middle East’s first autobank

In this heart-wrenching ad, comedian Ahmed Helmy prepares to shoot a commercial for El Demerdash Hospital when a young boy is rushed into the emergency room by his panic-stricken parents

Champions are not simply born; they are created through hard work, unwavering commitment, and the boundless support of their families, loved ones, and countries.

Time erases everything except love, care, and compassion in this inspirational ad by Magdi Yacoub for their “Donate a Brick” campaign.

A heartwarming and family-oriented ad by Magdi Yacoub

Another powerful ad from the National Bank of Egypt this year, highlighting the omnipotent nature of their bank;

Another powerful MG6 ad highlighting the much-needed thrill of high-speed sports cars

This ad featuring Misr El Kheir’s Ramadan boxes takes the viewer on a journey of good-old-Ramadan food nostalgia

Another comedic and creatively animated ad by valU outlining the slippery slope every consumer faces when coming up with an idea of something to buy— buying a cup of coffee could lead you to buy a coffee machine, which would lead you to buy coffee beans,

When it comes to handball, success means more than offense and defense. It’s in every single moment spent on the field, every fall, every missed opportunity, every point scored, every cheer, and every misstep.

They say love isn’t a feeling, but an action. That is exactly the message showcased in this ad for the Magdi Yacoub Foundation.

The National Bank of Egypt comes in with a comedic ad that shows just how much their customers will never have to struggle to withdraw cash.

The Magdi Yacoub Foundation is known for its dedication and determination to make children’s lives better.

Going another extra mile this year, La Poire reapproached traditional desserts from a modern, unique point of view, upping their diversified flavors while maintaining beloved oriental tastes.

Dice’s elastic, comfortable and durable boxer underwear are brought to light with this playful ad that brings unexpected humor to a typically tense situation

45 years in the market have proven that Ramadan does taste better with La Poire. Ramadan is defined by family gatherings, desserts, and TV shows

DICE has been breaking taboos with its campaigns. With the launch of its latest campaign “A Boxer To Be Proud Of”

Navigating the hustle and bustle of Egypt’s crowded streets is never an easy feat, making cars one of the Egyptians’ most essential bought also sought-after commodities.

La Poire’s original oriental tastes with a modern twist also extend to the Multi-Kunafa, and what better way to sell it than by asking someone to make kunafa

Another hilarious ad highlighting Dice’s unmatched loyal following of boxer-loving men

Following the end of the COVID-19 lockdown, TNC led a print campaign announcing the launch of La Poire’s new summer product range.

The Magdi Yacoub Foundation is a place where hope is renewed, and where lives can change forever.

One more venture into La Poire’s modernized oriental dessert offering in 2021 is the Banoffee Bomb, introduced in yet another playful advertisement built on emotional, sensory, and comedic elements

When it comes to hitting home, nothing does it quite like nostalgia. This campaign plays on the hearts and minds of us all, referencing one of the most iconic shows on Egyptian television “Hag Metwally”.

DICE wants to show you just how far people can judge you by the state of your clothing… and not just your outerwear.

When it comes to underwear, compromising in quality is a never-go. DICE shows you how quickly a good situation can turn awkward

NBE is embracing digitization, and what better way to show this than to create a campaign that features its first digital branch?

Subaru XV has a clear message for potential adventurers who are looking for balanced off-roading experiences – look no further.

The Ultra TV experience is about more than watching television, it is about going through a full audio-visual experience.

TNC launched the Ta2 Marboota campaign to promote women’s empowerment and battle negative stereotypes faced by women every day.

The Ministry of Electricity commissioned TNC to launch a campaign increasing awareness about electricity consumption.

Some experiences are worse than others, but there’s nothing quite like a waking nightmare.

Umniah prioritizes U, and so every facet of its campaign delivers on the network’s constant evolution to better tend to you, no matter who you are or what you need.

Sixt’s campaign relied on two prongs – unexpected happenings on the streets of Egypt and constant worries about any damages befalling our beloved vehicles.

Tiger flipped its packaging and everything else had to follow suit.

National pride hit the fan when Egypt made it to the 2018 World Cup in Russia, and a comedic play on Russian stereotypes was used by Tiger to create its Russia ad

Cultural habits are difficult to break, but this NBE campaign defied the odds and went after an unusual habit that members of the Upper Egypt community still adhere t

Marriage is a partnership built with love, effort and spice; problems may occur, but there is always a solution for everything.

One of the most patriotic thing Egyptians could have done in the World Cup this year, was to cheer for Ghana.

Every brand has its secrets to success, and Schweppes is among those whose formula and flavors have baffled drinkers for generations – how do they do it?

When the Coca Cola Company acquired the brand in 2015, a campaign was launched to revive its brand positioning.

TNC partnered with the NBE to create a campaign that introduced a revolutionary approach to educational reform in Egypt.

Etisalat launched a campaign in collaboration with the popular Egyptian actor Mohamed Ramadan, using six of his most well-known film characters as protagonists.

Children played on the heartstrings of Egypt in this Magdy Yacoub Foundation campaign using the song ‘The Key to my Heart’

The British Council in Egypt commissioned TNC to promote its courses and encourage people to seek out reliable avenues of learning English.

TNC’s Subaru XV campaign was launched with the aim of positioning the car as one that would require you to sacrifice neither durability nor aesthetic.

Tiger sought out TNC to position it as a leader in Egypt’s saturated snack food market. As part of its efforts to appeal to younger crowds, Tiger’s primary target consumer group, the campaign’s aim was to revise Tiger’s earlier slogan of being in control.

TNC was commissioned by the National Bank of Egypt (NBE) to help shed its perception as an old-school bank and appeal to a younger client base by showcasing its electronic branch, the first of its kind in Egypt.