A heartwarming and family-oriented ad by Magdi Yacoub— with summer coming up
NBE The People’s Bank 2021
Another powerful ad from the National Bank of Egypt this year, highlighting the omnipotent nature of their bank;
MG6 MG Is The Choice 2021
Another powerful MG6 ad highlighting the much-needed thrill of high-speed sports cars
Misr El Kheir I Iftar Sa'em Campaign 2021
This ad featuring Misr El Kheir’s Ramadan boxes takes the viewer on a journey of good-old-Ramadan food nostalgia
ValU One Purchase Leads To Another 2021
Another comedic and creatively animated ad by valU outlining the slippery slope every consumer faces when coming up with an idea of something to buy— buying a cup of coffee could lead you to buy a coffee machine, which would lead you to buy coffee beans,
NBE - Men's Handball World Championship 2021
When it comes to handball, success means more than offense and defense. It’s in every single moment spent on the field, every fall, every missed opportunity, every point scored, every cheer, and every misstep.
Magdi Yacoub Foundation’s Donation Drive
They say love isn’t a feeling, but an action. That is exactly the message showcased in this ad for the Magdi Yacoub Foundation.
NBE Cash Away 2021
The National Bank of Egypt comes in with a comedic ad that shows just how much their customers will never have to struggle to withdraw cash.
Magdi Yacoub Foundation – Tamer Hosny 2020
The Magdi Yacoub Foundation is known for its dedication and determination to make children’s lives better.
La Poire Bram Maamoul 2021
Going another extra mile this year, La Poire reapproached traditional desserts from a modern, unique point of view, upping their diversified flavors while maintaining beloved oriental tastes.
Dice Second Wife 2021
Dice’s elastic, comfortable and durable boxer underwear are brought to light with this playful ad that brings unexpected humor to a typically tense situation
La Poire – Ramadan Tastes Better 2020
45 years in the market have proven that Ramadan does taste better with La Poire. Ramadan is defined by family gatherings, desserts, and TV shows
DICE – A Boxer To Be Proud Of 2020
DICE has been breaking taboos with its campaigns. With the launch of its latest campaign “A Boxer To Be Proud Of”
MG5 Launch – October 2020
Navigating the hustle and bustle of Egypt’s crowded streets is never an easy feat, making cars one of the Egyptians’ most essential bought also sought-after commodities.
La Poire Multi-Kunafa 2021
La Poire’s original oriental tastes with a modern twist also extend to the Multi-Kunafa, and what better way to sell it than by asking someone to make kunafa
Dice Switch To Dice 2021
Another hilarious ad highlighting Dice’s unmatched loyal following of boxer-loving men
La Poire Summer
Following the end of the COVID-19 lockdown, TNC led a print campaign announcing the launch of La Poire’s new summer product range.
Magdi Yacoub Foundation Ramadan 2020
The Magdi Yacoub Foundation is a place where hope is renewed, and where lives can change forever.
La Poire Banoffee Bomb 2021
One more venture into La Poire’s modernized oriental dessert offering in 2021 is the Banoffee Bomb, introduced in yet another playful advertisement built on emotional, sensory, and comedic elements
La Poire 2020 - Hag Metwally
When it comes to hitting home, nothing does it quite like nostalgia. This campaign plays on the hearts and minds of us all, referencing one of the most iconic shows on Egyptian television “Hag Metwally”.
DICE Ramadan 2020 – Sayes
DICE wants to show you just how far people can judge you by the state of your clothing… and not just your outerwear.
DICE Ramadan 2020 – Airplane
When it comes to underwear, compromising in quality is a never-go. DICE shows you how quickly a good situation can turn awkward
NBE Ramadan 2019
NBE is embracing digitization, and what better way to show this than to create a campaign that features its first digital branch?
Subaru XV has a clear message for potential adventurers who are looking for balanced off-roading experiences – look no further.
The Ultra TV experience is about more than watching television, it is about going through a full audio-visual experience.
TNC launched the Ta2 Marboota campaign to promote women’s empowerment and battle negative stereotypes faced by women every day.
You are the Solution
The Ministry of Electricity commissioned TNC to launch a campaign increasing awareness about electricity consumption.
Some experiences are worse than others, but there’s nothing quite like a waking nightmare.
Umniah prioritizes U, and so every facet of its campaign delivers on the network’s constant evolution to better tend to you, no matter who you are or what you need.
Sixt’s campaign relied on two prongs – unexpected happenings on the streets of Egypt and constant worries about any damages befalling our beloved vehicles.
Tiger - Flip Pack
Tiger flipped its packaging and everything else had to follow suit.
Tiger - Mother Russia
National pride hit the fan when Egypt made it to the 2018 World Cup in Russia, and a comedic play on Russian stereotypes was used by Tiger to create its Russia ad
Cultural habits are difficult to break, but this NBE campaign defied the odds and went after an unusual habit that members of the Upper Egypt community still adhere t
Marriage is a partnership built with love, effort and spice; problems may occur, but there is always a solution for everything.
Etisalat - Cheer for Ghana
One of the most patriotic thing Egyptians could have done in the World Cup this year, was to cheer for Ghana.
Every brand has its secrets to success, and Schweppes is among those whose formula and flavors have baffled drinkers for generations – how do they do it?
The revival of Schweppes
When the Coca Cola Company acquired the brand in 2015, a campaign was launched to revive its brand positioning.
TNC partnered with the NBE to create a campaign that introduced a revolutionary approach to educational reform in Egypt.
Etisalat - Mohamed Ramadan
Etisalat launched a campaign in collaboration with the popular Egyptian actor Mohamed Ramadan, using six of his most well-known film characters as protagonists.
Magdi Yacoub Foundation
Children played on the heartstrings of Egypt in this Magdy Yacoub Foundation campaign using the song ‘The Key to my Heart’
British Council - Learn from the source
The British Council in Egypt commissioned TNC to promote its courses and encourage people to seek out reliable avenues of learning English.
Subaru XV - Brains and Brawn
TNC’s Subaru XV campaign was launched with the aim of positioning the car as one that would require you to sacrifice neither durability nor aesthetic.
Tiger - Out of Control 2020 Case Study
Tiger sought out TNC to position it as a leader in Egypt’s saturated snack food market. As part of its efforts to appeal to younger crowds, Tiger’s primary target consumer group, the campaign’s aim was to revise Tiger’s earlier slogan of being in control.
NBE - Not Your Usual Bank
TNC was commissioned by the National Bank of Egypt (NBE) to help shed its perception as an old-school bank and appeal to a younger client base by showcasing its electronic branch, the first of its kind in Egypt.