NBE Ramadan 2019

NBE is embracing digitization, and what better way to show this than to create a campaign that features its first digital branch? A full range of digital services is available at the bank, from opening an account to depositing cheques, but there is one thing a digital bank branch does not actually have – money! Comedy, a failed heist and an informative ad were how the campaign introduced audiences to NBE’s new services, and its move towards digital transformation.