Tank | Clean Water Made Easy | Summer 2023

With water being the essence of our lives, this Ad for Tank takes us on a journey through time showing how people searched for ways to source safe water for drinking

La Poire | As sweet as can be - Saltanet Al Sham | Ramadan 2023

Taking creativity to the next level this year, La Poire presents a new creation that artfully blends traditional desserts, resulting in a distinctive and mouth-watering combination

LIPTON | Lip lip lip ton | RAMADAN 2023

The opening scene in this humorous Ramadan ad by Lipton is of a family seated around a dining table, just having finished a hearty Ramadan iftar meal

125 Years of Endless Stories | NBE | Ramadan 2023

In this beautiful, heartwarming ad from the National Bank of Egypt (NBE), the bank reminds us, on its 125th anniversary, that something beautiful connects us all together

PUREST HEARTS | MYF | RAMADAN 2023

This joyful ad by the Magdi Yacoub Heart Foundation celebrates the innocence and pure-hearted nature of children, and their ability to bring a smile to anyone’s face, no matter what they’re going through

ValU I Buy Anything & Everything I 2022

In this hilarious ad from ValU, Egypt’s leading “Buy now, pay later” solution, beloved Egyptian rapper Wegz argues with several different versions of himself, dressed in an array of creative costumes, about why he thinks installment plans are a bad idea

Magdi Yacoub Foundation I Lonesome Traveler I 2022

This beautifully-shot ad by the Magdi Yacoub Heart Foundations opens with a grainy shot of four young children flying a kite

National Bank of Egypt I Actions Speak Louder Than Words I 2022

This inspiring ad from the National Bank of Egypt (NBE) celebrates the selfless acts of everyday Egyptian heroes: Dr

Orange I AFCON " Wensh" I 2022

It’s the African Cup of Nations, and Egyptians will do anything to secure an 8th win