Magdi Yacoub Foundation | One Pound | 2022

In this thought-provoking ad by the Magdi Yacoub Foundation, the audience is shown various shots of lone one Egyptian Pound coins: collecting dust behind a bed, hidden among sewing supplies, forgotten in pockets and jars crammed with miscellaneous objects

ValU I Buy Anything & Everything I 2022

In this hilarious ad from ValU, Egypt’s leading “Buy now, pay later” solution, beloved Egyptian rapper Wegz argues with several different versions of himself, dressed in an array of creative costumes, about why he thinks installment plans are a bad idea

Magdi Yacoub Foundation I Lonesome Traveler I 2022

This beautifully-shot ad by the Magdi Yacoub Heart Foundations opens with a grainy shot of four young children flying a kite

National Bank of Egypt I Actions Speak Louder Than Words I 2022

This inspiring ad from the National Bank of Egypt (NBE) celebrates the selfless acts of everyday Egyptian heroes: Dr

MG HS I Everything and Nothing Like an SUV I 2022

In this hilarious ad from MG Motor Egypt, a man hands his elegantly-dressed mother and her friend the keys to her new MG HS SUV

Orange I AFCON " Wensh" I 2022

It’s the African Cup of Nations, and Egyptians will do anything to secure an 8th win

Le Marché x Abla Fahita I Opening Ceremony 2021

Abla Fahita, Egypt’s favorite puppet, is back again in yet another hilarious ad for Le Marché, the Middle East and Africa’s first and largest furniture exhibition

Magdi Yacoub Foundation A New Chance 2021

A heartwarming and family-oriented ad by Magdi Yacoub— with summer coming up, Egyptian singer Tamer Hosni, known for his soothing vocals, asks a group of kids what they plan to do for the holidays now that they’re all recovered from their surgeries

NBE The People’s Bank 2021

Another powerful ad from the National Bank of Egypt this year, highlighting the omnipotent nature of their bank