Hyde Park I A New Perspective I 2021

Have you ever felt stuck on repeat? Caught in a cycle of monotony? Hyde Park – New Cairo, in their latest ad, are here to remind us that other possibilities exist. The ad takes us through a series of drab images, depicting tall, tightly-packed buildings, congested traffic, and flickering billboards. The narrator then suggests we try looking at life from a different point of view. As the music swells to a crescendo, the scene flips from a dull desert landscape to a lively lush park, where children run merrily and families gather around picnic tables. An overhead shot displays neat rows of immaculately built villas and buildings, followed by snippets of playgrounds, cafes, rooftops, and restaurants, where the inhabitants of Hyde Park are able to live their lives to the fullest, away from noise, pollution, and crowds of the city.   

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