Le Marché x Abla Fahita Mobile Application 2021

Abla Fahita, Egypt’s favorite puppet, delivers her trademark witty humor in this ad for Le Marché, the Middle East and Africa’s first and largest furniture exhibition. The ad opens to a shot of Abla Fahita lamenting her loneliness as depressing music plays in the background, a large portrait of her deceased husband looming above her. She asks Zizi, her virtual assistant, to change the music to something more upbeat as she downloads the popular dating application Tinder. Zizi suggests that she also downloads the Le Marché app to receive a 20% discount and buy their catalogue for access to the event.