Juice can be enjoyed by everyone, and audiences were reminded of this. Children may have taken center stage over the past couple of hundred campaigns, with their lunch boxes monopolizing juice rights, but Juhayna decided that it’s time for adults to remember their original, healthy beverage type of choice. Adult life, with its occasional disgruntlement and frustration, comes into play here as the campaign encourages everyone who’s having “one of those days” to breathe, take a refreshing sip and calm their nerves. It is a reminder for adults to stop and smell the roses, let go of their worries, and enjoy their juice while they are at it.

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