The Magdi Yacoub Foundation is a place where hope is renewed, and where lives can change forever.
La Poire 2020 - Hag Metwally
When it comes to hitting home, nothing does it quite like nostalgia. This campaign plays on the hearts and minds of us all, referencing one of the most iconic shows on Egyptian television “Hag Metwally”.
DICE Ramadan 2020 – Sayes
DICE wants to show you just how far people can judge you by the state of your clothing… and not just your outerwear.
DICE Ramadan 2020 – Airplane
When it comes to underwear, compromising in quality is a never-go. DICE shows you how quickly a good situation can turn awkward
NBE Ramadan 2019
NBE is embracing digitization, and what better way to show this than to create a campaign that features its first digital branch?
Subaru XV has a clear message for potential adventurers who are looking for balanced off-roading experiences – look no further.
The Ultra TV experience is about more than watching television, it is about going through a full audio-visual experience.
TNC launched the Ta2 Marboota campaign to promote women’s empowerment and battle negative stereotypes faced by women every day.
You are the Solution
The Ministry of Electricity commissioned TNC to launch a campaign increasing awareness about electricity consumption.
Some experiences are worse than others, but there’s nothing quite like a waking nightmare.
Umniah prioritizes U, and so every facet of its campaign delivers on the network’s constant evolution to better tend to you, no matter who you are or what you need.
Sixt’s campaign relied on two prongs – unexpected happenings on the streets of Egypt and constant worries about any damages befalling our beloved vehicles.
Tiger - Flip Pack
Tiger flipped its packaging and everything else had to follow suit.
Tiger - Mother Russia
National pride hit the fan when Egypt made it to the 2018 World Cup in Russia, and a comedic play on Russian stereotypes was used by Tiger to create its Russia ad
Cultural habits are difficult to break, but this NBE campaign defied the odds and went after an unusual habit that members of the Upper Egypt community still adhere t
Marriage is a partnership built with love, effort and spice; problems may occur, but there is always a solution for everything.
Etisalat - Cheer for Ghana
One of the most patriotic thing Egyptians could have done in the World Cup this year, was to cheer for Ghana.
Every brand has its secrets to success, and Schweppes is among those whose formula and flavors have baffled drinkers for generations – how do they do it?
The revival of Schweppes
When the Coca Cola Company acquired the brand in 2015, a campaign was launched to revive its brand positioning.
TNC partnered with the NBE to create a campaign that introduced a revolutionary approach to educational reform in Egypt.
Etisalat - Mohamed Ramadan
Etisalat launched a campaign in collaboration with the popular Egyptian actor Mohamed Ramadan, using six of his most well-known film characters as protagonists.
Magdi Yacoub Foundation
Children played on the heartstrings of Egypt in this Magdy Yacoub Foundation campaign using the song ‘The Key to my Heart’
British Council - Learn from the source
The British Council in Egypt commissioned TNC to promote its courses and encourage people to seek out reliable avenues of learning English.
Subaru XV - Brains and Brawn
TNC’s Subaru XV campaign was launched with the aim of positioning the car as one that would require you to sacrifice neither durability nor aesthetic.
Tiger - Out of Control 2020 Case Study
Tiger sought out TNC to position it as a leader in Egypt’s saturated snack food market. As part of its efforts to appeal to younger crowds, Tiger’s primary target consumer group, the campaign’s aim was to revise Tiger’s earlier slogan of being in control.
NBE - Not Your Usual Bank
TNC was commissioned by the National Bank of Egypt (NBE) to help shed its perception as an old-school bank and appeal to a younger client base by showcasing its electronic branch, the first of its kind in Egypt.