The opening scene in this humorous Ramadan ad by Lipton is of a family seated around a dining table, just having finished a hearty Ramadan iftar meal. The father begins to ask the mother to make some Lipton tea, but instead his speech starts to lag, and the same thing happens to the entire family! A beat begins to accompany the family’s stuttering, turning it into a catchy song.
In this beautiful, heartwarming ad from the National Bank of Egypt (NBE), the bank reminds us, on its 125th anniversary, that something beautiful connects us all together. The ad takes us through a series of moving scenes—families having a meal together, a father walking his daughter to school, women in rural areas carrying large tubs of laundry on their head, fisherman helping one another pull out large nets full of fish, and countless other touching images—threaded together by a song that tugs at the heartstrings.
In this highly educational ad by the National Bank of Egypt (NBE), the audience is shown a vast field scattered with various inventions that have changed the course of human history; however, one of these inventions remains the single most significant achievement: the invention of the lightbulb. Despite the radical changes and endless benefits this invention has brought to humankind, our ceaseless pursuit of an endless supply of energy has cost us our planet. The audience is then shown a series of heartbreaking images of the pollution and damage wrought on Earth due to our pursuit of non-renewable energy. But this is all about to change: NBE has incorporated clean energy into its strategy and plans to fund climate change-related projects in order to help Egypt achieve its 2035 goal of clean energy comprising 42% of the country’s total energy.
The climate crisis is reaching a boiling point—quite literally. In this inspiring ad by OCI—a leading global producer and distributor of hydrogen-based products, such as low carbon fertilizers, fuels, and feedstock—the audience’s attention is brought to the dire state of the planet through a series of shots of shocking natural disasters. Change needs to happen now, the narrator warns. Launched at the Egypt-hosted COP27, the “Egypt Green Hydrogen” project will revolutionize the green energy industry. The project is being produced by Fertiglobe, an ADNOC and OCI company, and supported by several national and global institutions, and is set to put Egypt—and Africa—in the lead as the world's global green energy pioneer.
In this thought-provoking ad by the Magdi Yacoub Foundation, the audience is shown various shots of lone one Egyptian Pound coins: collecting dust behind a bed, hidden among sewing supplies, forgotten in pockets and jars crammed with miscellaneous objects. While loose change may not be of any significance to the average citizen, it could make a tangible difference in someone’s life when donated to the Magdi Yacoub Heart Foundation, the narrator reminds us.
This hilarious ad by Mobil features Mobil’s reward points system app “Mobilawy,” which awards you points whenever you fuel your car with Mobil Super Plus 95 or change your car oil. In a comedic sequence of scenes, the narrator shows the audience the myriad things you can do with gifts you win with Mobilawy, which include wearing, squeezing, tossing, chopping up the gift, and much more! Your gift is all yours to do with as you please.
This ad by La Poire for Al-Moulid el-Nabaway, which is commonly celebrated with lots of traditional sweet treats, is a visual feast for the eyes. Accompanied by a catchy beat, the ad features a mouthwatering behind-the-scenes of the making of traditional Moulid sweets. Colorful clips of delicious-looking roasted nuts and streams of sticky honey and cream make this ad an aesthetically pleasing treat for the senses.
This colorful and light-hearted ad by Zain Sudan features a man against various backdrops and among different groups of people, as a narrator explains that with Zain Share, you get to share your units with five other people. Will he share them with his favorite aunt, his boss, his intimidating in-laws, his cool bandmates, the local jockey team, or a diverse mix of all these different groups?
In this humorous ad by ValU, Egypt’s leading “Buy now, pay later” solution, the narrator interrupts a family birthday celebration to ask them if they’re planning to catch Black Friday sales. In unison, the family responds with a resounding “no” and proceeds to make a series of increasingly outrageous claims to prove how serious they are about not going, each of which hilariously comes true. ValU’s 30% Black Friday cashback offer, however, eventually proves to be too tempting to resist!
In this delightfully quirky and funny ad from the National Bank of Egypt (NBE), a customer is checking into a quaint hotel when an ad from the bank plays on the lobby television. NBE is advertising a new promotion: Spend EGP 1,000 with your credit card to enter a draw for EGP 100,000! Everyone at the hotel, from the concierge to a nearby handyman, perk up with interest.
This heart-wrenching ad by El Demerdash Hospital opens to a flurry of activity: A man frantically calls an ambulance for a barely conscious person lying on the ground, an elderly man rushes his young granddaughter with congenital heart disease to a hospital
In this hilarious ad from MG Motor Egypt, a man hands his elegantly-dressed mother and her friend the keys to her new MG HS SUV. The mother, her friend, and a young lady with a dog in the backseat drive off jubilantly. A nearby neighbor asks the son about his mother’s new MG.
The Africa Cup of Nations is on the line, and every single Egyptian wants to guarantee Egypt’s 8th win—no matter what it takes. In this hilarious ad by telecommunications company Orange, Egyptian football player Ahmed Hegazy is greeted enthusiastically by the ticket inspector at the cinema before being told, in a regrettable tone, that he cannot let him in to see the movie because it’s late at night.
When it comes to football, Egyptians will do whatever it takes to make sure their team wins. Whatever it takes. In another witty ad by telecommunications company Orange, Egyptian football player Ahmed Fattouh is seated at a restaurant with friends when a waiter comes over with their order of fries.
It’s the African Cup of Nations, and Egyptians will do anything to secure an 8th win. In this humorous ad, Egyptian football player Mahmoud Hamdy (also known as “El-Wensh”) is prevented by a garage attendant from riding home on his motorcycle. He claims that he could potentially risk injuring his back and there were important matches coming up. El-Wensh incredulously asks him how he’s supposed to get back home then. A couple passing by immediately offer to give him a ride home and insist he’s on their way.
This admirable ad by the National Bank of Egypt (NBE) takes us through the bank’s inspiring measures to provide inclusive banking services, especially for the differently-abled. Being the “People’s Bank,” NBE strives to accommodate each and every customer’s needs, no matter how varied.