Subaru XV - Brains and Brawn

TNC’s Subaru XV campaign was launched with the aim of positioning the car as one that would require you to sacrifice neither durability nor aesthetic. To showcase the car’s duality, the ad featured two of Egypt’s most prominent celebrities, one associated with wisdom and the other with strength, showcasing the car’s extensive set of features, catering to both those seeking a sturdy car and those seeking a smart and sleek one. The campaign was a resounding success, with the car selling out in just two months.