When it comes to underwear, compromising in quality is a never-go. DICE shows you how quickly a good situation can turn awkward if you do not pick your underwear as carefully as you do your outerwear. In the ad, banter between an air stewardess and a passenger quickly goes south as he stretches and unknowingly exposes his torn underwear, leaving him unsure of what went wrong. The ad sells DICE as a dependable replacement that can protect you from untoward situations, with quality and durability coming to your rescue.