La Poire Bram Maamoul 2021

Going another extra mile this year, La Poire reapproached traditional desserts from a modern, unique point of view, upping their diversified flavors while maintaining beloved oriental tastes. Through this campaign, creative display and a charming play on sensory elements teamed up to introduce these new creations by the brand, and in the Bram Maamoul ad, the store clerk’s hyper detailed, mouth-watering breakdown of what the dish is made of led to a comedic ending when the customer was immediately sold on a dish that was unfortunately just selling out!