La Poire Summer

Following the end of the COVID-19 lockdown, TNC led a print campaign announcing the launch of La Poire’s new summer product range. Playing on the ongoing conditions and the resulting limitations placed on people’s summer activities, the campaign features the new summer products set against beach backdrops made of cardboard and paper with the tagline ‘Summer is about to get sweeter’. The campaign was a massive success resulting in increased sales and a high level of social media engagement across the brand’s digital platforms.