National Bank of Egypt I Differently Abled I 2021

This admirable ad by the National Bank of Egypt (NBE) takes us through the bank’s inspiring measures to provide inclusive banking services, especially for the differently-abled. Being the “People’s Bank,” NBE strives to accommodate each and every customer’s needs, no matter how varied. The ad gives us several examples of the NBE’s inclusivity efforts, including being the first bank in Egypt to introduce sign language assistance, making structural modifications such as wheelchair-friendly elevators and ramps, and adding Braille keys to their ATMs and headphone support for visually-impaired customers