In this endearing ad by the National Bank of Egypt (NBE), a young man goes around treating himself and his loved ones to gifts. His family looks on in undisguised astonishment as he pays for takeout, buys presents, spoils his pet cat, throws an extravagant birthday party, and even pays to redecorate their living room. If they’re in shock, it’s because he, admittedly, doesn’t normally pamper them like this. The reason behind his sudden splurging and generosity? Why, NBE’s credit cards, of course! With an NBE credit card, they can get used to being pampered all year round.