ValU I Black Friday I 2021

In this charming ad by ValU, Egypt’s leading “Buy now, pay later” solution, a group of people is presented with wonderful gifts from their loved ones, but something doesn’t quite add up: Maha receives birthday presents 5 months early, Mona is given the Mother’s Day gift of her dreams—in November, Mahmoud is gifted with 10 pairs of swimming trunks from his father, but didn’t summer just end? The timing of these presents might be off, but only because they were all purchased on ValU Friday! Any products bought on ValU Friday can be paid off in zero-percent installments over 6 months with no required down payment. And as the narrator reminds us at the end of the ad: keep your cash and pay later with your ValU card!

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