ValU I New Sub Brand "Ma3ak" I 2021

Catchy beats and lyrics take center stage in this visually-appealing ad by ValU Ma3ak, a sub-brand from Egypt’s leading “Buy now, pay later” solution that targets youth ages 18-21. When a young man is informed by the cashier that he only has enough money to cover one of the items he wants to purchase, he turns away in frustration and starts rapping about today’s exorbitant prices. However, with ValU Ma3ak, there’s no reason to remove items from your shopping cart: youth can now shop to their heart’s content with a card limit of EGP 10K.

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