DICE has been breaking taboos with its campaigns. With the launch of its latest campaign “A Boxer To Be Proud Of”, DICE is trying to change the perception that outer beauty weighs more than inner beauty. The campaign seeks to break barriers by bringing topics such as underwear to light. The message that DICE is relaying through this ad is wearing a boxer that one can be proud of that is both durable and well-fitted. As a result, it will both protect you and boost your confidence.