La Poire 2020 - Hag Metwally

When it comes to hitting home, nothing does it quite like nostalgia. This campaign plays on the hearts and minds of us all, referencing one of the most iconic shows on Egyptian television “Hag Metwally”. The ad uses this cultural icon to announce the launch of La Poire’s Eid kahk cookies, made with natural ingredients in a variety of flavors just like grandma used to make. The play on words in the tagline refers to the cookies made just like “the good old days” – ones exemplified by the Egyptian television classic.