This copy from Health Tag’s campaign highlights preventable situations by Health Card owners. The scenario depicted in this ad portrays a man standing in line at the lab. As he reaches the counter where a lab employee is stationed, he inquires about undergoing the tests listed on his prescription. In response, the employee begins enumerating the tests and disclosing their costs. The man is taken back by the price, and he starts to fumble, searching his wallet and pockets for the required money with no luck as he does not have enough money. This is where the Health Card comes in handy, offering owners a 70% discount at more than 3,000 medical service providers in Egypt.