Magdi Yacoub Foundation | One Pound | 2022

In this thought-provoking ad by the Magdi Yacoub Foundation, the audience is shown various shots of lone one Egyptian Pound coins: collecting dust behind a bed, hidden among sewing supplies, forgotten in pockets and jars crammed with miscellaneous objects. While loose change may not be of any significance to the average citizen, it could make a tangible difference in someone’s life when donated to the Magdi Yacoub Heart Foundation, the narrator reminds us.

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