Magdi Yacoub Foundation’s Donation Drive

They say love isn’t a feeling, but an action. That is exactly the message showcased in this ad for the Magdi Yacoub Foundation. This campaign for the foundation’s drive to build the Magdi Yacoub Global Heart Centre in Cairo tells us there’s more to giving back than just the desire to do so. Through a series of photos strung together and montages of the people in them— whose lives have been touched by donations to the foundation — the ad highlights the power of collective action. Stringing one good deed to another — or in this case donation — is the ultimate showcase of this love, allowing the foundation to heal and cure more hearts and change the lives of thousands.

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