Marriage is a partnership built with love, effort and spice; problems may occur, but there is always a solution for everything. Performance issues are no joke, despite how the Egyptian culture has successfully humorized the usually tabooed topic. Virecta offers a simple medical solution for a problem that, as Egyptians would say and as the ad depicts, would “threaten the image of a man in front of his wife.” Referring to the box as the “golden box” and the use of a lion to signify virility are all elements that feed into the campaign branding this box as “the marriage savior”.

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