Magdy Yacoub Foundation (10-year Anniversary)

Heart is at the center of our existence, literally and figuratively. Magdy Yacoub celebrated its ten-year anniversary through a devoted celebration of what it values most, the heart. The campaign plays on how central the word “heart” is to Egypt and Egyptians, and highlights the importance of the foundation’s work, and its resounding impact over the past ten years.

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Magdi Yacoub Foundation Ramadan 2020