National Bank of Egypt I Actions Speak Louder Than Words I 2022

This inspiring ad from the National Bank of Egypt (NBE) celebrates the selfless acts of everyday Egyptian heroes: Dr. Mohamed Mashally, the “Doctor of the Poor” who refused to charge patients who couldn’t afford to pay fees, an exceedingly brave young man who risks his life to save people from a burning building, a generous man who welcomes those in need of shelter into his home, a fleet of cab drivers who drive patients to hospitals free of charge, and an entire town that comes out to feed passengers on passing trains during Ramadan. The ad ends with a reminder that true value and meaning are to be found in helping one another.

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