National Bank of Egypt I Passion Tomatoes I 2022

In this quirky ad from NBE, we’re told the story of a company called Passion Tomatoes and its highly-ambitious CEO. Viewers watch as this tomato product factory with humble beginnings starts to flourish into a large corporation. Despite the company’s increasing success, Passion Tomatoes’ perfectionist CEO is convinced that they are capable of growing and developing even further, chiding his employees when they clap at the opening of a new factory abroad and eschewing being labeled as a “successful businessman,” because he believes there’s more room for improvement. The CEO’s insatiable thirst for continued success is only rivaled by NBE’s willingness to support ambitious small- and middle-sized projects and initiatives with loans and funding to help them achieve every dream imaginable.