NBE | The More You Buy | Summer 2023

NBE is offering a summer competition for their card users where they have a chance to win a prize up to EGP 125,000. The more you swipe your card, the higher the chance to win! In this Ad, a humorous scenario is shown featuring a man constantly trying to buy more items using his card. He repeatedly asks his wife if there’s something else they didn't buy as they move through different settings. From beach supplies to utility bills, groceries, school expenses, and even unnecessary things such as hiring someone to peel the fruits and buying a gorilla, the man did not stop purchasing items with a constant thought that there’s definitely more to buy in order to increase his chance of winning!