The climate crisis is reaching a boiling point—quite literally. In this inspiring ad by OCI—a leading global producer and distributor of hydrogen-based products, such as low carbon fertilizers, fuels, and feedstock—the audience’s attention is brought to the dire state of the planet through a series of shots of shocking natural disasters. Change needs to happen now, the narrator warns. Launched at the Egypt-hosted COP27, the “Egypt Green Hydrogen” project will revolutionize the green energy industry. The project is being produced by Fertiglobe, an ADNOC and OCI company, and supported by several national and global institutions, and is set to put Egypt—and Africa—in the lead as the world's global green energy pioneer.